Driving global marketing results
for ambitious companies
- locally and globally.

Datera

Results-driven methodology

Based in Reykjavík, Iceland, Datera is a dynamic digital marketing agency established in 2018. We are specialists in data-driven campaigns and automated marketing solutions, employing advanced technology to optimize our clients’ budgets and amplify results. Offering strategic consulting, media planning, and buying in addition to our data-centric approach, we cater to a diverse range of industries including travel, IT, insurance, telecommunications, retail, finance, and auto, both nationally and globally.

1.Insights – We delve deep into data to gain a thorough understanding of products, brands, and audience segments. This allows us to strategize and target our efforts for maximum impact and long-term growth.2.Approach – With these insights in mind, we bring together innovative thinking, years of experience, and the latest technology to craft effective solutions and methods. We optimize return on ad spend, minimize manual effort, and ensure ambitious goals are met.3.Results – We deliver consistent, tangible results and use real-time data and analytics to continuously improve and drive further growth for our clients.

Performance driven marketing, based on proven methodology

The foundation

Our Core Pillars

Strategic consulting

Consultation & Research
Marketing Strategies
Campaign Strategies
Project Management
Search and Content Strategies

Full-Service Media Solutions

Integrated Media Strategy
Strategic Planning & Forecasting
Omnichannel Campaign Management
Consumer Insights & Behavioral Analytics

Performance-Driven Marketing

Social Media
Google & YouTube
Paid Search & SEO
Marketing Automation
Performance Tracking & Reporting

AI Solutions

AI Audits
Web & Content AI Optimization
Tailored AI Solutions
Strategic Advisory

Core

Key Services

Paid Search

We maximise performance and ROI across all major search engines.

National & Regional Media

We plan and execute placements across national and regional media outlets, with a focus on delivering maximum impact.

Digital Campaigns

We implement strategic digital campaigns that deliver measurable success.

Social Media

We maximise the impact of communications and advertising through the strategic use of selected platforms.

Search Optimisation

We enhance visibility and search rankings by combining traditional SEO with cutting-edge GEO strategies.

Performance Analytics

We are a data-driven agency leveraging metrics and insights to deliver ever-improving results.

Audits

We conduct in-depth audits of digital presence and marketing performance.

Specialised Consulting

We provide professional advisory services backed by decades of expertise in advertising and marketing.

Artificial Intelligence

Automation and AI are our specialties, ranging from bots to the latest technical solutions.

Delivering Results

We believe that marketing success requires more than just fresh ideas and compelling content; it demands strategy, proven methodologies, and efficient processes.

Case Studies

Insight

Case studies, articles and more

CASE STUDY: SEARCH ENGINE OPTIMISATION

127% Growth While Competitors Stagnated

Competition for search visibility in Iceland's tourism sector is intense, with many companies trying for the top positions.

View Case

INSIGHTS / ANALYTICS

Beyond clicks: The KPIs that actually predict revenue growth

Too many marketers focus on surface-level metrics like CTR and impressions. But which performance indicators truly signal revenue potential? We explore the analytics that matter most and how to track them effectively.

Read article